Intelinteract® for opticians

Every eye test booked. Every recall answered.

A practice phone system with an AI receptionist built in. Book eye tests around the clock, run sight test and contact lens recalls, let customers know when their glasses are ready, and answer frame and price questions, so your team can stay with the customer in the chair.

AI front desk · today

Live
  • 08:40CallEye test booked for Saturday 11:00Booked
  • 09:15WhatsAppGlasses ready, collection booked for ThursdayBooked
  • 10:05Recall2-year sight test reminder answeredBooked
  • 12:30Missed callCalled back, contact lens check movedRecovered
  • 19:10Web chatVarifocal price enquiry after hoursAnswered

Why practices switch

The phone rings while your team is with a customer.

Calls during tests and dispensing

Your optometrist is testing and your dispensing team is fitting frames. The phone rings out, and the caller books with the practice down the road.

Recalls that slip

Sight test and contact lens recalls go out, but nobody has time to follow up the customers who don't respond.

Chasing collections and reorders

Telling customers their glasses are ready, booking collections and handling contact lens reorders takes hours of calls every week.

What the AI handles

The calls and messages your team shouldn't have to take.

The AI receptionist handles routine conversations from start to finish in your practice's name, and knows when to bring in your team.

01

Eye test bookings

Books, moves and cancels eye tests and contact lens appointments with the right optometrist and branch.

02

NHS and private questions

Answers questions about NHS sight test eligibility, private fees and what's included, using the information you approve.

03

Glasses-ready messages

Tells customers their glasses or lenses are ready and books a collection or fitting time.

04

Contact lens reorders

Takes reorder requests, reminds customers when supplies are due and books aftercare checks.

05

Recalls

Runs sight test and contact lens aftercare recalls, with customers able to book in the same conversation.

06

Frame, lens and price enquiries

Answers questions on frames, lens options, offers and opening hours, and books a consultation when needed.

07

Missed-call recovery

Any call that isn't answered gets a WhatsApp or SMS follow-up within seconds.

08

Clinical questions to your team

Anything clinical, such as sudden changes in vision, follows your practice's protocol and goes straight to your team.

09

Summaries for your team

Every conversation is summarised and logged against the customer, with the outcome and any action needed.

AI agents

AI agents that don't just answer. They get it done.

Voice AI agents answer every call to your practice, then book, move and cancel eye tests and keep customer details up to date in your practice management system.

Inbound call · Voice AI agent

New customer · In progress

Conversation

Done in your systems

Your practice system

    Your AI team

    A specialist agent for every job on your front desk.

    Recalls, confirmations, collections and feedback each have their own agent, working around the clock on the channels your customers use.

    Recall agent

    Works through sight test and contact lens aftercare recalls, contacts each customer on the channel they prefer and books them in.

    • Sight test recall due
    • Voice
    • WhatsApp
    • SMS
    • Email

    Appointment confirmation agent

    Confirms tomorrow's eye tests, moves customers who can't make it, and fills freed slots from the waiting list.

    • Confirming tomorrow's tests
    • Voice
    • WhatsApp
    • SMS

    Collection and reorder agent

    Tells customers when glasses and lenses are ready, books collections and fittings, and handles contact lens reorders.

    • Order ready
    • WhatsApp
    • SMS
    • Voice
    • Email

    Customer feedback agent

    Checks in after appointments and collections, invites happy customers to leave a Google review and flags concerns to the practice manager.

    • Collection completed
    • WhatsApp
    • SMS
    • Email

    Behind every channel

    • Phone numbers
    • VoIP & SIP
    • WhatsApp
    • SMS
    • Email
    • Web chat
    • Social media
    • Mobile app
    AI agents
    + your team

    Reads and writes to

    • Practice management system
    • Booking & diary
    • CRM
    • Customer records

    The same agents answer on your phone numbers, your VoIP and SIP lines and every messaging channel, and they hand over to your team with the full conversation whenever a person is needed.

    Who it's for

    From independent practices to optical groups.

    The same platform, configured for the way each practice works.

    Independent opticians

    • Eye test booking while you test
    • Glasses-ready messages and collections
    • Recalls without extra admin

    Multi-branch groups

    • One phone system for every branch
    • Book at the nearest branch with availability
    • Reporting by branch

    Optometrist-led practices

    • Specialist and enhanced service enquiries
    • Clinical questions routed to optometrists
    • Pre-appointment instructions

    Contact lens specialists

    • Reorders and supply reminders
    • Aftercare recalls
    • Fitting appointments

    Practice phone system and channels

    A complete phone system for your practice, with AI built in.

    Intelinteract replaces your phone provider, not just your receptionist. Keep your numbers, run every branch on one cloud phone system, and let your team and the AI answer on the same system, connected to your practice management system.

    • Keep your numbers

      Port the numbers your customers already know, or add new local and freephone numbers.

    • Routing that fits your practice

      Menus, ring groups, queues and opening-hours rules for one practice or every branch.

    • Every calling essential

      Transfer, hold, forwarding, voicemail and call recording, without a separate phone contract.

    • Your team and AI on one line

      Your team answers as usual. When they're with a customer or the practice is closed, the AI picks up and hands back with context.

    • Missed calls recovered

      Any call that isn't answered gets an SMS or WhatsApp follow-up in seconds.

    • Call intelligence

      Summaries, transcripts and booked versus unbooked tracking for every call.

    Every channel

    Phone, WhatsApp, email and web chat, in one conversation.

    Customers get in touch however suits them. Every call, WhatsApp, text, email, web chat and social message lands in one place, answered by the same AI agents and the same team.

    • Phone
    • WhatsApp
    • SMS
    • Email
    • Web chat
    • Social media
    • Mobile app
    • One customer history

      Every conversation on every channel sits on one timeline.

    • Switch channels mid-conversation

      A missed call becomes a WhatsApp, and a WhatsApp becomes a booking.

    • One queue for your team

      Calls and messages routed together by branch and opening hours.

    Connected to your practice system

    One system from the first message to the patient record.

    Intelinteract connects to your practice management system, so calls, bookings, collections and recalls stay in step with your diary and customer records.

    1. 01Customer gets in touchBy phone, WhatsApp, email, chat or social media.
    2. 02Customer recognisedMatched to their record in your practice system.
    3. 03AnsweredBy your team, or by the AI when they're busy or closed.
    4. 04BookedStraight into your diary, at the right branch.
    5. 05LoggedThe conversation and its outcome are recorded against the customer.

    For optical groups

    One customer contact centre for every branch.

    A central team and AI agents answer, book and follow up for every branch, while each branch keeps its own numbers and identity.

    01

    Omnichannel queues

    Calls, WhatsApp, SMS, email and web chat in one queue, routed by branch and skill.

    02

    Book across branches

    Offer customers the nearest branch with availability.

    03

    Each branch keeps its identity

    Customers call their branch's number and hear its name, whoever answers.

    04

    Recall campaigns at scale

    Sight test and contact lens recalls run group-wide by AI and human agents.

    05

    Supervisor tools

    Live monitoring, whisper and barge, and real-time wallboards.

    06

    Branch-level reporting

    Answer rates, bookings and missed opportunities per branch and for the group.

    How it works

    Configured to your practice, tested before it answers a customer.

    1. Step 1

      Learn your practice

      We capture your services, fees, optometrists, branches, opening hours and the questions customers ask most.

    2. Step 2

      Connect your systems

      We connect your practice system and phone lines, so the AI books into real availability.

    3. Step 3

      Test with your team

      Your team tests the AI on real scenarios before it answers customers, and your numbers are ported on an agreed date.

    4. Step 4

      Go live and improve

      We review calls and outcomes with you and keep improving the agents and routing.

    Built for UK optical practice

    Works the way opticians work.

    Intelinteract follows your practice's policies, whether you offer NHS sight tests, private eye care or both, in one practice or many.

    Connects to

    • Practice management system
    • Booking and diary
    • CRM
    • NHS and private

      Follows your rules for NHS sight test eligibility questions, private fees and what each appointment includes.

    • Clinical boundaries

      Never gives clinical advice. Urgent symptoms such as sudden changes in vision follow your protocol and go to your team.

    • Transparent with customers

      The AI always introduces itself as an AI assistant, and customers can ask for a person at any time.

    • UK GDPR and security

      Customer data handled under UK GDPR with a Data Processing Addendum, role-based access and audit trails.

    • Consent and opt-outs

      Recalls and appointment reminders are service messages; promotional campaigns respect consent and opt-outs.

    • One practice to many

      Start with one practice and add branches and a central team as you grow, without changing systems.

    Integrations

    Works with your practice systems.

    Practice management, CRM, payments, telephony and messaging tools.

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    FAQ

    Questions we're asked.

    Can the AI book eye tests into our diary?

    Yes. It connects to your practice management system, checks real availability and books, moves and cancels eye tests and contact lens appointments at the right branch.

    Can it tell customers their glasses are ready?

    Yes. The collection agent messages customers when their glasses or lenses are ready and books a collection or fitting time in the same conversation.

    Will it answer questions about NHS sight tests?

    It answers eligibility and fee questions using the information you approve, and passes anything it can't answer to your team.

    What happens with urgent eye problems?

    The AI never gives clinical advice. Urgent symptoms follow your practice's protocol and are passed straight to your team or signposted as you decide.

    Can we keep our phone numbers?

    Yes. Your existing numbers are ported on an agreed date, and you can add new local or freephone numbers at any time.

    Does it work for groups with many branches?

    Yes. Each branch keeps its own numbers and identity, while calls and messages can be answered centrally by your team and AI agents.

    Hear it book an eye test for your practice.

    Book a demo and we'll show you how Intelinteract answers, books and follows up for a practice like yours.